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If you want the media to help spread the news about your big event, discovery, or product, you have to start with a good press release.
Photo by George Kelly (Flickr)
During the course of your writing career, you might find yourself needing to share news about a company, product, or event. One great place to get some potential free publicity is from the news media — write a good press release, send it out, and you might find that they’ll publish or broadcast your announcement or even cover it themselves as a full-on news story.
The first thing you’ll want to consider when you’re thinking about writing a press release is your audience. Is this something that would fit in nicely in your local newspaper or on a local radio or TV station broadcast? Or would your news be more welcome to a niche audience covered by a magazine or trade publication? Who’s going to want to know about what you have to say? Keep this in mind when deciding whether to write a press release and where to send it. Read more ›