Mindy Young's Posts
How to Format Content for Busy Readers
When you’re writing for the Internet, one of the most important things to remember is that readers don’t have time to waste poring over your content, reading paragraph after paragraph to see if you’re going to give them the information they need. You’ve only got a few seconds to convince them that what they want is here, or they’ll go find it somewhere else.
So how do you keep the reader’s attention? The answer is scannable content.
Scannable content uses formatting elements Read more [...]
Posted in Writing Tips
SEO Content Writing 101: How to Create SEO Articles
We’ve given people plenty of guidance about writing over the years, from how to use a semicolon to how to avoid common typos to how to write title tags and meta descriptions. But we’ve never addressed the entire process of SEO content writing from start to finish, adding up all of the factors that make for high-quality content. So if you’ve ever wondered how to write online content that grabs readers’ attention and makes clients happy, grab a pad and pencil: Let’s go back to basics with Read more [...]
Posted in Content Marketing, Writing Tips
Road Trip: The Best Indie Bookstores in America
Summertime is here, and for many people, that means planning a summer vacation. It seems like there’s a perfect destination for anyone looking to get out of town, whether you’re thinking of jetting off to Europe or packing up the family to see “the happiest place on Earth.” But if your tastes tend toward the literary, as ours do, you’ll be happy to know that you don’t need to buy a plane ticket to have a great vacation this summer. We’ve planned out the ultimate summer road trip for Read more [...]
Posted in Fun Stuff
How to Write a Meta Description for SEO
Plenty of people in the world are good writers, but when people accustomed to writing fiction or poetry or blog posts try their hand at SEO writing, there can be a little bit of a learning curve. Some of the most foreign terms to someone not familiar with this writing style are often “title tag” and “meta description.” We’ve taken a look at how to write title tags before; now, let’s examine some tips for writing meta descriptions, starting with the basics.
What Is a Meta Description?
A Read more [...]
Posted in Content Marketing, Writing Tips
Apostrophe Rules You’re Getting Wrong
Of all of the punctuation marks, the apostrophe has to be the most abused. He just wants to help out, filling in the gaps where other letters have gone missing, but instead, people throw him into all sorts of situations he’s just not suited for, mucking up perfectly good phrases or sentences and making him look stupidly out of place.
These crimes against clarity are so awful that numerous blogs have sprung up devoted to pointing out and cringing at them. But if you learn when to use an apostrophe Read more [...]
Posted in Writing Tips